What is Digital Signage?
Digital Signage is a term used to describe a narrowcast network of displays, TV, LCD, Plasma, projectors. The major forms of communications for business owners and advertisers have generally been via radio, television, newspapers, magazines, and static outdoor signs. There is a constant hunt for new and better ways to reach audiences. Realizing that the previous forms of communication seemed to have had their day, Digital Signage is now emerging as a key avenue to connect with viewers. Consequently, advertisers are giving up their TV centric approach and taking their advertisements to locations where consumers socialize, are most receptive (like checkout counters), and make actual purchasing or brand decisions.
Within the past five years, a form of digital media that enables targeted Out of Home communication of advertising, branding, entertainment, and information using a network of displays, and where contents may be remotely controlled, managed, and updated, has emerged.
The new wave of Digital Signage includes applications whose business models are based on advertising, branding, or a combination of both.
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